Google Analytics is a web analytics service offered by Google that tracks and reports traffic created on a website. Latest market studies found that around 49.95% of the top 1,000,000 websites (as ranked in 2010 by Alexa Internet) uses Google Analytics. Itis a free tool used to track details of website visitors including activities like session duration, pages per session, bounce rate, etc. It can be integrated with Google Ads, which allows users to create and review online campaigns by tracking landing page quality and conversions (goals).

How Google Analytics Features Help you grow

Setting Goals – It is important to track the target goals of your website for the desired success. Google Analyticsfeatures the ability to set and track goal/conversion metrics.

Comparing Date Ranges – Google regularly upgrades the platform with new capabilities that allows businesses to compare different periods and campaigns and finely chart them. This gives access to information on performance metrics and insight into what steps need to be taken next.

Local Conversion Data – Analytics helps by setting up conversion goals, that is see how well your site is converting in different locales. For businesses thriving on location based services, this helps develop strategies based on their performance geographically.

The Funnel Visualization: The Funnel Visualization report gives an insight into the total conversions and overall conversion rates as a part of website performance analysis.

Site Overlay – This feature using data from Analytics and sheds light on the visitor behaviour and tracking the links and see how much they are being clicked and how many becomes a lead and transforms into a business conversion. 

Email Reports – One of the top-notch features of Google Analytics is the ability to set up reports, and schedule when and to whom they will automatically be sent to.

Keyword Source – Today’s sales and marketing is a lot driven by keywords.  Google Analytics brings to you list of keywords that is driving traffic to the website.

Search Engine Traffic – It enables business to know which search engines are sending the most traffic and how well it is converting. This knowledge plays a critical role in optimizing your spend on digital content and SEO efforts. 

Top Content – For each page on the site, Google Analytics gives an insight on how many times it has been viewed and how long an average visitor stays there, and how many people leave your site after visiting, etc. It helps in identifying what type of content people are searching for on your site, further helping in digital content strategies

What are the advantages of using Google Analytics

Setting up and integrating Google analytics with a website is very easy. All that is needed is a Gmail account and get access to a range of data on tracking statistics to analysis is available at no cost.

  • Analyze sources of traffic:

Google Analytics details how users are being driven to the website. This will allow us to find which are the successful methods and areas that generates traffic and also if the advertisements are generating leads or not.

  • Information about visitors: 

Google Analytics gives detailed information about visitors coming to the website. We can even find the countries and towns from where the visitors access our website, helping us to understand if any localized marketing campaigns or keywords would help us in getting desired results.

  • Specific page popularity:

Google Analytics can provide data about which of the pages are the most popular, or most visited, allowing us to see which pages of the website are considered relevant by the visitors. It can help us to tailor our content or advertising strategy and improve the campaigns to boost website traffic significantly. The information can be further used to improve the website pages to generate more revenue and customize to make it more user friendly.

  • Website Bounce Rates:

Bounce rate is the number of visitors viewing only one page and exiting immediately from the website. The exit rate is directly dependent on the relevance and quality of the website content. This can also help recognize which pages engage the users more and urge them to stay on the website for a longer period and visit more pages.

  • Traffic flow: 

Google Analytics can display metrics on the traffic flow into our website from different devices like desktop, mobile or tablet as well as what pages are prioritized by the visitors while navigating to our site.